Our History
Ellen’s Bridal opened her doors in January of 2012, under the ownership of Lisa Ellen Downs. Ellen’s Bridal is named after our owner and her daughter, Ciara Ellen Short, who were both named after Lisa’s great aunt, Martha Ellen Hawkins Pugh.
Ellen’s Bridal began as a consignment boutique carrying prom dresses, wedding dresses, bridesmaid dresses, jewelry and offering tuxedo and suit rental. Ellen’s Bridal’s first home was located at 36 West Canal Street in Wabash, Indiana. In 2018, Ellen’s moved to her current location at 45 West Market Street in Wabash, Indiana. Although the transition away from consignment inventory began late in our residency on Canal Street, following our move to Market Street, Ellen’s Bridal no longer offered consignment inventory and closed the Prom Department.
As a small business, Ellen’s Bridal prides itself on being able to create a unique “Ellen’s Experience” for our brides, giving them the attention they deserve while selecting the most self-expressive garment they will ever wear, their wedding gown.
Our Mission
At Ellen’s Bridal, we strive to deliver an elegant and exquisite experience by building intentional, family-like relationships with every bride we meet. We believe every bride makes the dress come to life. Experience the warmth of Ellen’s as you walk through the door and meet your individual stylist that will help you find your dream gown. As a mother-daughter bridal boutique, that family-feel is carried out in everything we do. We want you to choose Ellen’s not JUST because we believe it’s the perfect dress, but because we CANNOT imagine anyone else taking the same care & attention. Become an Ellen’s bride today and join this wonderful bridal family!